Ever heard of Location Analytics?

Well, that is what the next level of analytics is. 

Willing to learn the consumer behaviour deeply, the companies are investing in technologies that can track the locations of their customers, and also gain insight into what they are buying and where they are buying. Location Analytics can help the companies to fine tune their inventories, effective pricing of their products and much more. They combine all the data - ranging from customers' purchasing information to Geographical Information System data in order to study patterns and gain understanding of how, where and why customers buy. 

Go over to http://www.allanalytics.com/author.asp?section_id=1411&doc_id=257137 to have an in depth knowledge of Location Analytics and to http://www.bigdata-startups.com/BigData-startup/world-largest-coffee-shop-starbucks-grinds-lot-data/ to know how the world's largest coffee shop Starbucks is implementing Location Analytics.

Philip Kotler, an American author, consultant and professor, defines Marketing 3.0 as values driven marketing – covering the customers’ mind, heart and spirit. The new model for marketing (Marketing 3.0) treats customers not as mere consumers but as complex & multi dimensional human beings that they naturally are.  Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

For more information follow : http://www.mbaskool.com/business-articles/marketing/9010-marketing-30-values-driven-marketing.html

The numbers are coming in thick and fast but can big data and advanced analytics influence a team’s performance in the Soccer Premier Leagues?

Since the 1950s, when retired RAF pilot Charles Reep’s roughly-researched analytics led to the long-ball strategy, the football community has been enthralled by statistics. Today Premier League teams and their followers are being inundated with data as high-tech cameras capture every pass, dribble, free kick or touch of the ball while monitoring players’ xy coordinates every tenth of a second throughout the 90-minute match! What we call it as?

For more information check the following link:

http://knowledge.insead.edu/operations-management/beyond-moneyball-data-mining-the-premier-league-3155

Big Data and Analytics have become very much popular nowadays. Every industry is incorporating analytical techniques to handle big data and predict future outcomes. The recent addition in the industry list to play with data is the airlines industry, who have started to love it. From carrying on regular and vital maintenance activities & optimizing them, to capturing customer behaviour in purchasing airline tickets, Big Data is surely helping the $743 billion global airline industry to earn profits. In what ways Big Data is actually supporting the airlines industry?

Have a look at http://www.datanami.com/datanami/2014-01-03/how_big_data_helps_airline_profitability.html for more information.

Predictive analytics is the next generation of analytics which is important for the engineering and construction industry. Data makes up the building blocks for analytics. But instead of using data analytics to make sense of the past — to understand what we have done and what trends we can pick out from our past behaviour — predictive analytics uses data to predict what is likely to happen. When you use predictive analytics, you let the data tell you the answers that you may not be aware of; that are not obvious to you.  You’re looking at data you may not be collecting yourself. Target is pouring over data and finding the themes, patterns and relationships to build predictive models to achieve business outcomes.

The traditional ways of handling data do not afford easy ways to handle large number of data(in terabytes) which can nowadays be easily solved by cloud computing.

The main advantages of cloud computing are:

1)      removal of the concept of limited storage infrastructure

2)      elimination of the need of building IT infrastructures to deal with obstacles

3)      reduction of the cost of infrastructures and charges only for the resources actually used

The main challenges for cloud computing are:

1)      shipping of hard disk drives to cloud providers

2)      data transferring through web

According to Gartner's Hype cycle, cloud computing has reached a maturity that leads it into a productive phase. This means most of the main issues with cloud computing have been resolved.

In recent years, data mining has been used widely in the areas of science and engineering, such as bioinformatics, genetics, medicine, and electrical power engineering. Several researchers and organizations have conducted reviews of data mining tools and surveys of data miners. These identify some of the strengths and weaknesses of the software packages. They also provide an overview of the behaviors, preferences and views of data miners. How about reaching a few inches deep into the applicability and usability of data mining which is the analysis stage of a typical KDD in terms of Education?

Please Follow this link

http://www.thehindu.com/news/cities/chennai/harnessing-data-mining-to-revolutionise-education/article5690365.ece

With the release of its first ever Advanced Analytics Magic Content, the information research and technology advisory firm Gartner reveals Rapidminer is fast emerging as a leader in advanced analytics as against the legacy Business Intelligence Softwares like SAS. 

Big Data and Analytics was one ofthe most hot talks over the internet in 2013 and it is likely to trending upwards in 2014 also as companies are making use of predictive and advanced analytics more and more as business environment is increasingly becoming volatile. 

Outsourcing is an important dimension in this modern era of business, which is responsible for the execution and the handling of specific operational tasks. It allows an organization to allocate its full resources to its core area of interest, instead of deploying a substantial amount of resources in order to achieve specific operational tasks. Outsourcing provides strategic flexibility to an organization, apart from enabling it with a sense of concentrated focus towards its core playing field. 

With the Cloud services in offer, Globalization as its advantage, with competitive offerings from various outsourcing vendor organizations, Outsourcing is the taste of the time we are currently living in.

It is a bulls-eye strategy from an organizational perspective. 

Follow this link for a complete view on this aspect

https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=6&cad=rja&ved=0CFAQFjAF&url=http%3A%2F%2Fast.umich.edu%2Fpdfs%2FWhat-is-shared-services-102811.pdf&ei=8ewMU4GJNYazrgfetIDICQ&usg=AFQjCNFMU-Vool8nS2YKrDuPULXGevM80w&bvm=bv.61965928,d.bmk

Seeking customer feedback is an important part of any company or organization to ensure that their products remain in line with what the customer wants. Its nothing but adhering to 'Customer Is King' principle. As business world is becoming bigger and bigger, companies are coming out with more and more new products, it is very important to hear the 'voice of the customers (VoC)' to stay ahead of the competition. Not only this, by gathering customer feedback, companies can bring in new innovations in their products.

Tom Christenson, President of Contact Center Solutions, CGS (a global provider of technology-enabled business solutions), talks about why and how social media can be used with call centers to improve customer services. 

Vertellus Specialties Inc., a specialty chemicals company in Indianapolis, IN, is reaping quality and productivity benefits, even as part of its workforce undertakes projects after getting trained in Lean and Six Sigma in 2013. The training participants had learned to make process improvements, eliminate waste, and find better ways to execute and perform respective roles in their functional areas. They have undertaken projects on variation reduction, cycle time and yield improvements, QA/QC, product specifications development, design of experiment studies, etc. The projects aim for greater consistency, higher purity, improved environmental profile, shorter lead times, lower costs, and greater throughput. 

To further this wave of continuous improvement, Vertellus aims to have 25% of its salaried workforce trained in Lean and Six Sigma by the end of 2014.

The American Society of Quality (ASQ) is having its 2014 Lean and Six Sigma conference from February 24-25 in Phoenix, AZ, USA. The theme of the conference is “Sustaining Results Through a Culture of Quality,” focusing on new and unique applications of lean and Six Sigma, lean and Six Sigma in service, change management and the human side of lean and Six Sigma." Attendees can learn how oraganizations can embrace, apply, sustain and continuously leverage Lean and Six sigma methodologies to increase efficiencies, profitability and return on investment.  

The full program and session descriptions can be found at http://asq.org/conferences/six-sigma.