Earlier, organizations need to analyze the impact of external factors on the basis of performance. They used old statistical modelling tools and took months of data collection and analysis and guessed the external factor which had more impact on the business. These models became outdated as soon as they were developed as external data were constantly changing. During the economic crisis, companies did not understand the economy. But, nowadays, as consumer behavior and other useful data sets have become more available, businesses can address challenges and opportunities by improving bottom line profits and helps to generate higher revenue by following correlation of real time data model.  For more read the article written by Rich Wagner (President and CEO of Prevedere) at : http://www.informationweek.com/big-data/transforming-an-antiquated-business-intelligence-process-/a/d-id/1324197

Nowadays, medical sensors and data analytics are used to boost medical devices. Devices can forecast unfavorable outcomes before they occur. After analyzing large data sets, researchers can identify small changes in patient behaviors. Combining with data analytics, implantable medical sensors will allow monitoring patient health. Utilizing predictive analytics, smart sensors identify unfavorable changes in data which helps to detect medical crises very fast. Data analytics is used to influence smart devices that provide guidance to patients. These devices receive inputs from their sensor data. Predictive analytics help to make unique medicines. Smart devices use data to predict how an individual patient will respond to specific courses of action. Data analytics also help manufacturers to go beyond the general results of clinical trials to better interpret the value their devices for specific groups of patients. Read more about this article written by Battelle : http://www.healthcareitnews.com/news/big-data-difference-predictive-analytics

Customer Relation Management is a combination of technology and collection of database of sales contact. This combination can be positively used to make a marketing strategy. This can be used to create awareness among the different departments of the organization, regarding the important actions that a customer has taken. Automated alerts can be sent notifying the important actions relevant to a team. Consistent messaging is required at times to stay in touch with the customer. This can be either with regard to feedback. Thus helping in getting insights of the customer. These practices help in understanding your customers in a better way. This improves your customer loyalty, hence resulting to improved engagement. Read more in the article written by Bruce Swann (Senior Product Marketing Manager for Adobe Campaign) at: http://blogs.adobe.com/digitalmarketing/digital-marketing/5-ways-crm-data-benefits-your-marketing-strategy/

Earlier, the function of human resources is associated with the person who handled employee paperwork and personnel files. But today, the role of HR has become a much more important and dynamic. Some companies even refer to HR's activities as human capital management (HCM) to reflect the strategic and leadership-oriented nature of the department. It was also found that HR experts shared their insights for companies who are looking to provide the best Human Capital management for their workforce. Few things that HCM takes care of: -1) Look beyond recruiting and onboarding. 2) Learn the best way to manage each employee. 3) Invest in the right technology. 4) Take a positive, but transparent approach to communication. 5) Continue to change with the times. To read more about HCM, follow the article by Nicole Fallon(Assistant Editor at Business News Daily) at: http://www.businessnewsdaily.com/8145-human-capital-management.html

The use of analytics can bring major change in the hospitality sector. It is important for hoteliers to understand the preference of the guests, purchase behavior and profitability in order to increase the brand loyalty. By using analytics, it is easier to do segmentation according to booking trends, behavior and other constituents. To know more about the use of analytics in the hospitality sector, read the following article by Bernard Marr (Contributor at Forbes)-:

http://www.forbes.com/sites/bernardmarr/2016/01/26/how-big-data-and-analytics-changing-hotels-and-the-hospitality-industry/2/#7135d10f19b6

Data scientists have categorized this new era of data with "four Vs". They are volume of the data, variety of the data sets, velocity of analysis of data and veracity of data quality. Nowadays, companies are turning to external Big Data for answers. Organizations want to distinguish which external factors will influence the sales and demand of a particular product in the future. The answers they get from the above questions, is setting the trend for three distinctive predictive analytics process. They are - Predictive hypothesis testing, Closing the gap between data and delivery, shrinking the barrier between internal and external data.  With the speed of technology diversity of data continues to grow. Read more about this article written by RICH WAGNER(Author) at:

http://www.information-management.com/news/big-data-analytics/a-new-era-of-predictive-analytics-2016-trends-to-watch-10028253-1.html

A cyber - attack may happen anytime in today's world. Big data and predictive analytics help in cyber defense and convert data into actionable intelligence. Predictive indicators can identify new risks and assist in security. They can go undetected. Predictive analytics can detect these unusual data, including hidden data. By finding these unusual patterns, predictive analytics help to reduce a company's overall risk. With predictive analytics, risks are evaluated and ranked in importance. Managing the predictive analytics process requires an organization to handle the false positives and false negatives that are generated during the threat surveillance process and it cannot be too restrictive as it will block logical traffic, which can lead to a reduction in profit or customer service. It depends on how a person is using it to get the best results. Read more at:

http://www.information-management.com/news/big-data-analytics/using-predictive-analytics-to-identify-cyber-security-risks-10028270-1.html

The intelligence exhibited by machines is called artificial intelligence (AI). To a layman this field is full of mystery. But AI is embedded is many things that often go unnoticed. Organizations are using AI to make the consumer experience better. So, you are no longer cluttered with irrelevant ads. The recommendations on the social media platforms are the result of machine learning and artificial intelligence models. There are smart entertainment apps that learn from your behavior and choose what is best suited for you. To read more follow:   http://insidebigdata.com/2016/02/12/why-consumers-need-to-stop-fearing-artificial-intelligence/

Social Media Crisis leaves a lasting and damaging impact on the brand's reputation. This involves strong, negative emotions which go viral in a very short duration of time. If the crisis does not take care of promptly and thoughtfully, the risk escalates. This situation can come from anywhere, from the least expected sources. But the key lies in properly responding to it, rather than reacting. In such situation, it is essential to have a crisis management plan handy. If the mistake has been on your part, acknowledge it and respond very carefully. It is important to have a crisis management strategy and its proper execution. The negative emotions can be appeased by a good customer loving response. Read more about this at:   http://www.computerworld.in/feature/how-handle-major-social-media-crisis

We use the internet every day to access social media. We perform many tasks using the internet believing that it is safe, but it is not so. Sometimes, we neglect the security and preventative measures. To prevent cybercrimes, there are some tips that can be followed. They are: • Constantly update passwords and log in details.

• Use encryption for important files

• By activating the built-in security feature we can avoid any access to personal details in our mobile devices.

• Always think before clicking on a link or file of unknown origin .Everyone must check the source of the message.

To read visit on:  http://www.forbes.com/sites/forbestechcouncil/2016/02/09/eight-proven-strategies-to-deal-with-cybercrime/#2307b2d1258c

Design thinking is at the top of mind for business teams of big giants as well as startups. The traditional "If you build it, they will come," mentality has been taken from techniques like customer journey mapping and empathy-driven prototyping. Many companies are unsure how to implement it to improve their business - especially in areas like data analytics and decision sciences. The first step is to ask:  for whom are we designing and what is the problem they are experiencing? The second: to what end are we modeling the design - to boost consumption and engagement, improve performance, or to achieve scale? These same needs to be asked at the outset of any analytics effort. Here are five simple steps that are key to infusing analytics with a designer mindset.

1) Create a design framework that allows you to fail fast.

2) Empathize with your customer to impart emotion into your product.

3) Focus on problem-solving that allows for rapid experimentation.

4) Employ methods to inspire creative brainstorming across teams.

5) To design the killer solution, let nature be your guide.  

To read more visit at:  http://www.datanami.com/2016/02/16/what-design-thinking-means-for-data-analytics/

Doctor or healthcare professionals treat us according to recent scientific arrangement. EBM (Evidence Based Medicine) is the orthodox standard for the provision of healthcare. But, in the era of big data, it is about to change. Clinical trials work compares the new treatment to other treatments by separating random patients into different groups. There is a risk of methodological flaws and the small populations used. By mining the practice-based clinical data, i.e. actual patient records for information on who has what condition and what treatments are turning for better treatment of the individual. Almost 80% of medical information about patients forms of unstructured data. For better care of individuals and to understand about the health of the population, we need to be able to mine unstructured data. So before analyzing any data, the first thing is to extract the data from these diverse sources. Then turn that information into something that computers can break down. The data can then be dissected at an individual level to create a patient data model. Data theft can be scaled down by encrypting patient data. Read more about it in the article written by Bernard Marr (contributor) :  http://www.forbes.com/sites/bernardmarr/2016/02/16/how-big-data-is-transforming-medicine/#28d063381cd4

People spend more time on the social media nowadays. So, marketers are targeting their customers on the social media platforms. As a result, organizations having a social media presence are generating greater ROI. Social Media is a new communication channel that presents the combination of communication and information. With the integration of powerful search engines, people use it as a source to search for information. Organizations can also check what people are saying about others. Marketing is about your presence at the place where your potential customers can be present. Salespeople are a source for news for their clients on these social networks. There has been a decrease in the budgets for marketing with the help of social media, without affecting the marketing strategies. Read more about this at: : https://www.siliconrepublic.com/business/2016/02/16/social-media-marketing-investing-roi-imi

Digital Transformation has brought a lot of advantages as well as challenges. In the race where everyone is rushing to get digital, customer experience holds the highest priority. Digitization not only affects the internal working structure of the organization, but also affects the customers of the company. Digitization is taking place in every sector. So those who keep themselves isolated from this will be marginalized completely. With the expense of mobile technology, users are getting very comfortable with remote control. The daily access to the digital world has brought a huge change in the customer behavior, so the digital strategy of an organization must be comprehensive. To improve the customer experience, all the departments must be working together. Moreover more the digitization, higher the amount of data. Data must be from the various departments must be integrated through a good communication channel. Read more about it in the article written at: http://blogs.adobe.com/digitaleurope/digital-marketing/pac-study-customer-experience-in-the-digital-age/

From a consumer's perspective brand equity research, usually involves collecting data on consumer mindset. It measures of brand equity from the consumer through surveys. The data is used to assess the consumer’s perceptions towards the brand. From a firm’s perspective brand equity research involves the use of observed market data to assess the brand’s financial value to the firm.

The Net Promoter Score shows how much loyal are the customers. High score of NPS means the growth of the company and how the growth is achieved. Rating a company on the total value the company offers, compared to the total value offered by other suppliers of similar products/services, the Net Value Score is calculated. The benefits are -

1. It enables us to easily compare one company with another in a similar field.

2. NVS measures value and therefore is a good predictor of the likelihood of a company winning or losing market share.

3. Determining the Net Value Score is simple.

Read more about it in the article written by Julia Cupman (VP of B2B International) and Paul Hague (Director):

https://www.b2binternational.com/publications/brand-equity-research/

Today world is changing at a rapid speed. Technology is playing an important role. Agriculture technology is also advancing and promises to unleash its productivity. The combination of advanced mathematics, automation, advancements in sensor systems and next-generation plant breeding are setting the stage for the next Green Revolution, which is needed to ensure a better future. Next-generation farms are putting science and technology to work towards delivering a step change in yields and growing more from less. Here are the four most exciting developments in 2016.

1) The Mathematics revolution.

2) The Sensing Revolution.

3) Putting it together with automation.

4) Next generation plant breeding of corn.

Read more at: http://www.forbes.com/sites/gmoanswers/2016/01/26/four-technologies-that-will-usher-next-generation-farming/#3cfe147b69f5

The Six Sigma approach makes the work both flexible and focused. Six Sigma training helps entrepreneurs to assess process cycle of operations. The essential factor in entrepreneurship is that they are not afraid of taking risks. Six Sigma practices also help them in business planning. Entrepreneurs also realize that there is a need to move slowly and work on the service models for better consistency. Read more at: http://www.business.com/entrepreneurship/a-new-look-at-entrepreneurship-where-six-sigma-aligns-personality-with-process/

The breakthrough in the mobile innovations that is coming into industry holds many promises for the future of mobile healthcare solutions. The power of technology to monitor patients from distance improves health care in a way that is cost effective and beneficial. To implement such systems the need is to change the thinking of both doctors and the patients. Mobile Healthcare systems keep a constant vigilance on the patient and can collect important data. The data related to the blood pressure, sugar levels and various important factors can be analyzed to make the treatment better. This gives freedom to the patients to complete their works without being tense about their healthcare system. They can remotely access the same. There are projects which are working on mobile healthcare and they have offered promising results.  Read more at: http://www.healthcare-informatics.com/article/harnessing-power-mobile

Want to make your industry more tech oriented? Follow a well-planned strategy and nicely made roadmap. The financial services and the manufacturing industry are adapting technology in their work culture. But the scenario is not the same for natural products industry. The new technical platforms are very critical to the organization's growth. But those who are still not working to make their work easy using technology are at a big loss. To blend Information technology with your work, it is important to have a strategy and a roadmap. A strategy consists of analyzing the current state, benchmarking and collecting recommendations. Then an analysis of the vision and the goals of an organization is required. To make the workforce acquainted with tech, a plan is required. Upgradation can be done only after taking the estimation of budget. Then comes the role of the consultants, they recommend which software or hardware will be most suitable and at what place. To do the same IT people recommend a plan of how and what is required to be done. Read more about it at: http://www.naturalproductsinsider.com/articles/2016/01/information-technology-strategy-and-roadmap.aspx

With the expansion of Analytics, each sector is trying to utilize it to the fullest. By implementing analytics, the managers are able to identify the behaviors that lead to positive outcomes and also identify the problematic areas. Therefore, organizations must develop the best practices that can streamline the work. By applying this to the calls, customers can analyze the customer - agent interactions. So they can identify the most important factors and can even reduce the volume in maximum traffic hours. The advance speech analytics software not only means, evaluates and presents audio and textual data, but also collects information regarding reasons for calls, emotional nuances in a customer's voice and how well agents are addressing a customer's needs and expectations. This even helps them keep a check on their marketing strategies so that it can be altered for the better. These generate very meaningful insights for why a customer needs to contact the support centers and thus exposing the root cause. So this helps in decreasing the average call time and monitoring the resources spent. Read more at : http://customerthink.com/top-5-benefits-of-call-center-speech-analytics-why-your-call-centers-success-depends-on-speech-analytics-solutions/