Business Intelligence is nowadays becoming significant for organizations of all sizes as it provides real time insight into company’s data, which in turn ensures that growth and savings opportunities are not missed at all. It is a fact that data provide valuable information that organizations can use to make better decisions improve productivity and boost revenues. But, sometimes adopting business intelligence can be a challenge. Many organizations accept that it is critical to their success but find hard to implement it. Recent research revealed that 9 out of 10 B2B companies were in the same dilemma. But, choosing the right tool, investing in the right training, confirming the right deployment and increasing user adoption are some ways by which you can easily overcome with the right strategy. Read more at: https://it.toolbox.com/blogs/itvoices/five-steps-to-implementing-a-business-intelligence-bi-strategy-040918

The world’s current state of economy in the world is changing faster than it was ever before and since there are many cloud solutions currently in the market, many blocks that were difficult in the past are now easy and business owners have all the tools available to go ahead in their business activities. But, even with the current business conditions, there are many obstacles that the business owners might face and these difficulties must be tackled rightly. This article explores the six most useful legal tips that can help business in crafting a legal strategy. Read more at: https://it.toolbox.com/blogs/maryjanes/6-useful-legal-tips-for-startups-and-small-businesses-040918

Earlier, social media marketing campaigns were easy to manage. But, as followers increases, it becomes difficult to manage. Then, you will start to realize that you do not have enough time to interact with followers, create content, and monitor brand mentions all on your own. But, by using c and automated marketing, you can manage your campaigns with ease. For that you can add social media data to your CRM as social CRM helps in adding and managing several new accounts to your marketing campaign. Moreover, this helps you in interacting with your followers easily. Read more at: https://www.business2community.com/marketing-automation/simplify-social-media-automated-marketing-02042833

It is a fact that blogging sharpens mind and helps in filtering information, improves writing skills and boosts confidence, giving the opportunity of meeting new people and making money, and thereby helping to become an inspiration for many readers. But, if you do blogging to earn your existence and increase online recognition, attracting quality readers, then choose the right software as generating traffic is an important factor that cannot be overlooked. Read more at: https://it.toolbox.com/blogs/davidanthony/5-kinds-of-software-that-can-dramatically-improve-your-blog-040418

The future of CRM is all about Artificial Intelligence chatbots which will help in transforming these platforms and enable sales and marketing teams to respond in a better way to their customers. This article link by Will Kelly, Tech writer and analyst, tells us about the five reasons why the future of CRM will include bots and their importance. 1. Enable Bot-to-Bot Scheduling Across Your Teams, 2. Promote Self-service CRM, 3. Automate Customer Support Services, 4. Improve Lead Scoring, and 5. Integration of a chatbot into your CRM system can help solve the problem of data loss. Read more at: https://it.toolbox.com/blogs/willkelly/5-reasons-why-the-future-of-crm-includes-bots-032718

Arduino is usually an open source electronics platform accompanied with a hardware and software so that anyone can design, develop and test complex electronics prototypes and products. Besides, the hardware consists of a micro controller with other electronic components which generally can be programmed using the software to do almost any task.

What makes Arduino different from others is the simplicity of the Arduino language that helps to write complex codes easily. Arduino is said to be an excellent designed open source platform where specially designed boards which can be programmed using the Ardunio Programming Language or APL.

Nowadays, the presence of Arduino is not only spreading among hobbyists, but it is also expanding its roots in different sectors and used by experts for making prototypes of commercial products. To know more, read: https://www.engineersgarage.com/articles/arduino

To experience it live, you can join the workshop by registering yourself at: http://www.gosigmaway.com/events/robotics-iot/robotics-embedded-system/44-robosigma-arduino-4-beginners-workshop.html

Nowadays, marketers are focusing on the rise of interactive content. So, generally, interactive content can include anything that any consumers click on, swipe, or interact with. According to experts, interactive email content can increase the click-to-open rate by 73% and just by adding videos to your email content can boost click rates up to 300%. Therefore, interactive content is anything that requires a person to aggressively engage and participate with the content to have the full experience, usually by tapping, swiping, or interacting with the piece of content. Read more at: https://www.business2community.com/brandviews/campaign-monitor/interactive-email-great-marketing-02039838

It is a fact that most of the data being created by the IoT is now sent over the Internet to the Cloud or remote data centers for further processing. But the security vulnerabilities within the Internet’s open architecture make it inappropriate for many IoT use cases, specifically those linking time-sensitive and highly critical information. So, nowadays, there is a better way to overcome all the above vulnerabilities is by doing edge computing, which does not depend on the Cloud or a remote data center for IoT data processing.  Therefore, edge computing processes and analyzes data near the source of data generation and data processing takes place at or close to where decisions are made. Read more about edge computing at: 

https://it.toolbox.com/blogs/maryannrichardson/when-milliseconds-count-iot-analytics-should-be-localnot-in-the-cloud-033118

These days, artificial intelligence becoming very common in everyday life. Some people can feel scary with the rise of AI technology especially machine learning. But, at the same time, it is also very exciting and has the capability to make the world a better and safer place. The author, Mark Blitz, an analyst, takes us through the five most important and practical applications of machine learning that are currently making an impact. They are driver less technology, facial recognition & security, law enforcement, healthcare and language translation. Read more at: https://it.toolbox.com/blogs/markblitz/the-5-hottest-practical-applications-of-machine-learning-022218

The year 2017 was a great year for mobile apps and mobile app analytics. According to a research, it was found that the number of app downloads grew to almost 200 billion over 2017 and revenues from the Apple App Store and Google Play Store rose 35% percent. It is also found that in the holiday season of 2017 more people did their holiday shopping on mobile than on desktop. The most important factor in the mobile industry is the app analytics as it helps to monitor crashes, improve usability, increase user retention, optimize mobile marketing and advertising, thereby giving developers the data they need to create an app. Read more at: https://www.business2community.com/mobile-apps/mobile-app-analytics-2018-stand-02031060

Sourcing and recruiting is the main task of any recruiting company. But, the recruiting organization need to attain a deep understanding of talent. At present, there are several ways to evaluate applicants, but at the end, recruiters and hiring managers have always had to hire with a hope the candidate will perform well and this can be costly. That is why predictive analytics is needed to employ the right candidate as it improves ROI on new hires, sets new hires up for success, builds institutional confidence by reducing turnover, increases time to hire and saves recruiters time. Read more at: https://www.business2community.com/human-resources/what-are-predictive-analytics-02030925

Marketing is important for any business. But, for the new business owners who do not have a lot of experience with social media, must start with social media strategy right from the beginning. The key to master social media strategy is to just start and then improve gradually. These strategies include social media optimization of social media profiles, using the right social media channels, sharing interesting and helpful content etc. The author, Danielle Kunkle Roberts, founder partner  at Boomer Benefits, explores some simple social media marketing tips for new business owners in this article link: https://www.business2community.com/social-media/4-simple-social-media-marketing-tips-new-business-owners-02029217

The world of digital advertising in the past few years has gone through a lot of development. Suddenly, there is an increased adoption of mobile advertising as well as there is sudden surge of video ads. So, in 2018, you can expect to see a new set of inclinations that will further shape the face of this digital advertising industry in the years to come. The latest trends in digital advertising in 2018 are: Artificial Intelligence, Machine Learning, High Ad Growth Expectation on Social and Mobile Marketing, Increase in Video Ad Spending, Net Neutrality, GDPR, User Data Collection and The Rise of Programmatic TV. Read more at: https://www.business2community.com/infographics/digital-advertising-trends-2018-infographic-02029109

Ecommerce will be continuing to grow in the year 2018. According to a research, it was found that the U.S. ascended to a whopping $453.5 billion in 2017, up by 16% from 2016. Consumers nowadays is buying online products than ever before. So, if you should think of new strategies to sell your products online. The biggest ecommerce trends that you need to know about in 2018 are: 1. Storytelling, Transparency, Personalization, Messenger Automation, Voice Search & Mobile Shopping, Community Movements and Influencer Marketing. Read more at: https://www.business2community.com/ecommerce/biggest-ecommerce-trends-need-know-02024731

It is a fact that sometimes do not take the full advantage of CRM software. To get a better value of the CRM data, organizations must update the CRM software up-to-date. CRM solutions are standalone products; however, it might be helpful to assimilate the software with other data-collection and analysis tools such as CRM and ERP software can be integrated with e-commerce functions, marketing tools, and sales platforms. A company must enforce the use of CRM system across the organization to get the full benefit of CRM software. The organizations must train the entire workforce to use your CRM solution. Read more at: https://it.toolbox.com/blogs/anthonyortega/5-ways-you-can-get-more-out-of-your-crm-software-030218

Local SEO is the extension of  organic SEO with a mixture of online strategies to make your business more visible to people searching locally for products and services. The local SEO strategies include: Localized content of website, Google My Business listing, Bing Places for Business, Citations in business directories and online reviews. Local SEO is critical for success for most small businesses as they offer their products and services to a specific geographic market. Incorporating local SEO strategies into your marketing activities can also complement your other online marketing. Nowadays, consumers use  the Internet more often to search  and evaluate local businesses and  since 46% of Google searches are for local information, Local SEO is becoming important. Read more at: https://www.business2community.com/seo/local-seo-strategies-higher-search-rankings-02023417

Generation Z, born after 1998, is different than other consumer groups as they use technology differently. These post-millennial use social media more than any other generation. Their use of technology, social responsibility concerns and desire are different from those who came before. So, before marketing any product to them, you must be clear about your company’s values and act accordingly, do not limit yourself to one marketing avenue, skip the marketing speak and common buzzword and get a member of Generation Z to assist in crafting your message. Read more at: https://www.business2community.com/consumer-marketing/consumer-marketing-tips-reach-generation-z-02016962

Nowadays, B2B digital transformation is on the rise as technology is rapidly evolving and has forced many organizations to adapt quickly without knowing the outcomes. So, for B2B marketers and new entrepreneurs, it is important to understand not only the basic of IoT and blockchain, but also understand how they may impact businesses. Read all about B2B digital transformation at: https://www.business2community.com/b2b-marketing/b2b-digital-transformation-primer-2018-02017353

There is a rise in video marketing content in the last few years. It has become a form of branding and marketing and it is found that 85 percent of people around the world wants to see more video content from brands. One of the major benefits of video content in the form of education. Brands nowadays can summarize their message in concise and short manner. There is also a rise of online shopping and live streaming. Brands can now add visual content to the videos. This article explores why consumers are preferring video content from brands as a platform for learning, instant gratification and acts as an assistant for decision making. Read more at: https://www.business2community.com/brandviews/wyzowl/85-people-want-see-video-content-brands-02017613

This year 2018, email marketing is coming up in a bigger way and can truly connect with the audience. Now, you can improve customer response rates, brand responsiveness and revenue by using several advanced email marketing techniques that help you to connect with consumers on a more personal level. You must know the customers thoroughly, otherwise, you cannot connect with them on a personal level. Businesses nowadays connect with their audience through some advanced tracking methods. Businesses should target audience segmentation and use targeted mail. Read more at: https://www.business2community.com/brandviews/campaign-monitor/4-tactics-master-email-marketing-year-02014643