It is often difficult for CIOs to determine the most appropriate strategy. Hardware vendors who are at the core of the cloud debate safeguard their own interests by hindering the transformation of their customers. This delay by the vendors has generated significant strategic problem for CIOs. However, organizations have started to realize that the actual problem is not with the cloud but the various non-programmatic inefficient devices that employ on it. Various companies have emanated that increases scalability, reduce cost and also improve performance. It is necessary for CIOs to look at the comprehensive strategy while handling these strategic issues. Strategies and tactics are coiled together therefore the tactics used must be in line with the strategies knowledgeable to the companies.

Read more at: https://channels.theinnovationenterprise.com/articles/it-s-time-for-cios-to-separate-strategies-tactics

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract customers and ultimately drive profitable customer action. Every company has different type of content depending on the product it offers in the market. Content Marketing furnishes a platform to communicate with the customers instead of selling to them directly. For, a content marketing to work efficiently, it is important that it must work simultaneously with a good social media strategy. This is also true in the case of web content. However, content marketing faces several challenges like measuring the Right of Information (ROI) is very difficult and it is essential to have a call-to-action so as to attract customer for purchasing the products.

To know more about this study, please follow the link: https://channels.theinnovationenterprise.com/articles/why-content-marketing-is-important

In recent days, since some data is sensitive and cyber crime has also progressed rapidly so it is essential for companies to ensure right data for the right people. As a result, new laws are coming forward to ensure the safety of data. Accidental leaks are regarded as one of the major cause of data breaches. Firms should make sure that they are closed to data hacking and vindictive fraud cases. Organizations use graph databases to recognize problems in the most efficient manner and to enquire about connected data. With the consequence of graphs, businesses have essential information to recognize the right people for the data and help the companies to secure their data.

Read more at: https://channels.theinnovationenterprise.com/articles/graphs-granting-access

Support software is mostly used to follow support issues. However, certain firms use it externally so that their employees can submit reports and also it helps to manage extrinsic requests from users. When it is used intrinsically, support software becomes a process instead of software. Toby Osbourn in his article on innovationenterprise.com presented the benefits of using it internally and they are as follows:

1. Queuing and Logging.
2. The value for spotting training requirements.
3. The value for upgrading systems and equipment.
4. The value in reducing support time.

Read more at: https://channels.theinnovationenterprise.com/articles/7932-support-software-as-an-agent-for-change

As soon as Big Data started transpiring into the future, it is believed that it would transform the way companies sell, market, communicate, educate etc. There has been an enormous progress of Big Data which helps in data integration and analytics. Nowadays much of the work is concerned on future and therefore it focuses on identifying the consequences of it. The prospect of Big Data has enlarged in recent days and there are key "first-order", second and third order, sample "second-order", sample "third-order implications of Big Data. With the conversion of Big Data into Implications Wheel, it furnishes everyone with new perception and control.

Read more at: https://channels.theinnovationenterprise.com/articles/7899-the-implications-of-big-data

Initially social media was used for socializing but with the progress of time it has undergone an impactful makeover. It is not only about advertising to a huge section of consumers but it is also the fundamental tool to influence customers. Firms will be able to determine basic information about their customers while marketing over social media and as a result the probability of obtaining clear data rises. This enables quick and easy access to data. The data collected from social media platforms are more or less accurate. However companies should take advantage of the various social media networking sites for trading their products and thereby improving both data and content.

To know more about this study, please follow the link: http://www.business2community.com/social-selling/social-media-purchasing-feature-changing-marketing-01283019

The most important way to select in the interviews was behavioral interviews, but with the trend of online coaching classes, it has been a problem to recruit in present days. The interviewers on the basis of the past records used to evaluate and analyze the candidate and also looked for the future prospects from their basic insights. But now with the help of teaching sessions on the interview skills, the candidates know what and how to speak and what to say and what not to. So, it has been a problem for the interviewers to get the right people of the lot. The interviewers for a proper behavioral interview should dig into the details of a candidate so that they get to know the life and experience of the candidates. The interviewers shouldn't ask questions which relate binary outcomes in yes or no but should go for the detailed discussions which include lengthy discussions. There is also an option of judging on the basis of the analytical skills, critical questions and problem solving abilities. The tradition of conducting is not an obsolete technique as a proper way of conducting it gives us a fruitful result.

Read more at:

 http://www.business2community.com/human-resources/behavioral-interviewing-still-effective-01283139

The credit facilities for business have always created a negative impact on credit score. The requirement of capital has been the prime concern for a successful business. The credit score is recorded as per the credit facilities one takes from the financial institutions. The credit score indicates the status of the person and takes into account the financial condition of the person. The credit score record the history and the individual have a specific allotted number by which the financial institutions check before giving credit. Rate shopping helps in continuous evaluation of interest rates before any credit purchase. The FICO score helps in determining the credit score in the daily basis transactions. The FICO scores determine how one individual is capable of maintaining their proper credit score. One with a high FICO score tends to take less credit on credit cards and maintain a proper debit credit ratio. The credit reports are essentially important to determine the credit score of an individual.

Read more at:  http://www.business2community.com/finance/understanding-many-credit-inquiries-can-hurt-credit-score-01284708

According to Adweek, "the millennial generation and its millennial mindset understand its powers as consumers, as workers and as future leaders". Seth Chatterley in his article on business2community.com discussed about the various techniques one needs to remember in case of marketing to millennials and they are as follows:

• Giving brands credit.
• Mobile technique.
• Blogs are trusted sources.
• Moving pictures.
• Apple devices.
• Offer them value.
• Ensure honesty in content and community.

Read more at: http://www.business2community.com/digital-marketing/7-things-remember-marketing-millennials-01267636

The most important aspect of content fundamentals is really defining and understanding the importance of content marketing. There's a lot of noise about content marketing today. Content marketing is the process of creating valuable, relevant content to acquire, attract and engage the audience. It helps to induce interest in the business with the creation of new ideas. It also builds relationships and fosters conversations.

John W Hayes in his article on business2community.com presented the most frequently asked questions on content marketing and they are:

1. How do you balance thought leadership with giving too much information away for free?
2.  How do you persuade, cajole or bribe colleagues into providing the content you need?
3. What, and how, do you measure the success of content marketing?

 To know more about this study, please follow the link:  http://www.business2community.com/content-marketing/top-content-marketing-faqs-01283052

Digital disruption, adopted by several agile institutions has serious impacts on their customers. They have been successful in creating winners and losers.

According to the author, six things to be kept in mind for disruption are:

1. Thing 1 and Thing 2 - The Internet of Things will get modified in the upcoming years thereby benefiting the customers.
2. You are what you wear - Nowadays, humans are becoming technological. Wearables benefit customers and brands with better products. 
3. Don't show me the money - Apple Pay helps the customers, banks and brands with better security and convenience.
4. Growing importance of phone - With the rising importance of mobile phones, brands are required to embrace a real-time mindset.
5. We're all publishers now - Social media directs the market forces.
6. Self -driving cars- Self-driving cars would reorganize roadway security.

Read more at: https://channels.theinnovationenterprise.com/articles/7830-let-s-get-disruptive-a-cmo-s-view-of-the-future

Each and every generation thrives on a different technology. The Millennial Media Report examines the relationship that the various generations share with technology and also the way they obtain information online. The report focuses on three age groups - Millennials (18 - 34), Generation X (35 - 54) and Baby Boomers (55+). With the rise of Smartphones, it has been observed that the Millennials have been discarding their desktop devices. Mostly, they access the internet through their phones. At present the trend is for screens sized between 5 - 6 inches. The rising popularity of mobile has huge ramifications across industries. The growing emphasis on mobile is likely to increase in the following days and the firms can develop by exploiting it.

To know more about this study, please follow the link: https://channels.theinnovationenterprise.com/articles/the-millennial-media-report

Data is the most crucial component of every organization but lately some businesses have started to deal in data. Therefore we need to focus on some basic steps before we begin to trade data and they are as follows:

1. Selling and Accumulating data - Companies that are engaged in selling data have suffered from serious adverse criticisms. If an organization has more data, then it has to bear higher risks and management costs.

2. Making Sense - Big data improves business efficiency and has assisted in the Internet of Things but management costs have to compensate against the money made.

3. Making Money - Organizations search for suitable techniques to create money from data.

4. Risks and Returns - Data helps to improve the quality despite of the risk aspects associated with it.

Read more at: http://www.business2community.com/big-data/can-businesses-profit-data-quality-01275752

FP&A and S&OP are the two most essential processes for every organization. In modern times both have developed successfully and have started to take part in managerial decision making processes. The advantage of FP&A is that it envisages the results of the decisions that the organizations undertake. It achieves this by scrutinizing both the past performances and present activities and hence it makes the data readily accessible wherever required. While S&OP being one of the integral components of supply chain management, reduces the inefficiencies of the supply chain. It helps the firms to alleviate risks. FP&A on the other hand, manages everything from budgets to predictions. Therefore, both are equally important to a business for running efficiently.

Read more at: https://channels.theinnovationenterprise.com/articles/fp-a-or-s-op-which-adds-more-company-value

Traditional advertising is what most people think of when talking about advertising or marketing. This includes the "usual" venues for media placement such as newspaper, radio, broadcast television, cable television or outdoor billboard. Online advertising also plays a fundamental role in achieving various advertising goals. Tayven James in his article in innovation enterprise.com highlighted the lucrative role of traditional advertising and listed several reasons for it which are as follows:

1. Your demographic might not be "up to speed".

2. Traditional advertising adds weight.

3. Offline ads can boost your online marketing efforts.

4. Offline targeting can lead to better online results.

To know more about traditional advertising, please follow the link: https://channels.theinnovationenterprise.com/articles/why-traditional-ads-can-boost-your-digital-presence-in-2015

Natural Language Processing (NLP) is a field of computer science, artificial intelligence and computational linguistics concerned with the interactions between computers and human languages. NLP executes various tasks by understanding the language. It converts it into a machine representable format to tell the computer what needs to be done. An important aspect of NLP is Natural Language Generation (NLG). It takes the input, processes it and thereby helps to generate natural language back to the user. NLP uses machine learning in order to determine language from bunch of data. It is crucial to demonstrate milieu and subject of each word. NLP has its applications in various fields. It is also used to categorize text into different sections and also to translate the language.

For further details on Natural Language Processing, please follow the link: https://channels.theinnovationenterprise.com/articles/a-beginners-guide-to-nlp

Earlier, the concept of cloud security was obscure and hence corporate executives and IT professionals used to tremble even at its very mention. The reason behind it was that only few could protect the data. Since data is vulnerable to hacking therefore any minor negligence could put the enterprise at risk. However, things changed in 2015. Businesses need not have to be concerned about cloud computing security due to the following reasons:

• Introduction of new and effective methods to safeguard data through company suites, backups/redundancy and virtualization.
• One needs to be extremely cautious while choosing a vendor and it is highly recommended to visit their site in person in order to scan their system.
• Finally, with the advent of advanced technologies companies started using cloud computing without any worries.

Read more at: https://channels.theinnovationenterprise.com/articles/why-businesses-shouldn-t-worry-about-cloud-computing-security

The concept of work/life balance is absurd to some in a reviving economy. People who are passionate about their work seem to perceive it as an essential part of their lives and hence they attain great success, although it is seen that those people are also simultaneously dedicated to their families and to the duties outside work. Hence achieving a balance between work and life is of utmost importance but nowadays it has become increasingly difficult. The following points needs to be considered in attainment of such kind of balance and they are as follows:

1. Make time to think about it.

2. Seek energy, not balance.

3. Take advantage of flexibility.

4. Make choices ahead of time.

5. Communicate your boundaries.

6. Manage your mind-set.

Read more at: http://www.business2community.com/human-resources/the-worklife-balance-myth-01268346

The sole motive behind existence of social media is that it helps to bring people together. Mostly people do not use social media for purchasing goods and services but for boasting about festivals. The ideal media campaigns provide the customers with the relevant and valuable information. Social media analytics helps enterprises to interact with customers and this is highly beneficial in regard to targeting content and promotional activities. In case of directly selling to the existing customers there is comparatively less pressure than selling to new customers and hence there is a sublime line to walk upon while dealing with them. However the most crucial aspect of sales in social media is building trust through engagement with customers, creation of a personal account and sharing quality content.

 To know more about customer engagement, please follow the link: https://channels.theinnovationenterprise.com/articles/what-are-the-most-effective-ways-to-engage-with-your-customers

Organizations along with their partners needs to participate in the supply chain - from suppliers to customers in order to fully exploit their business relationships. The route for management of supply chains is high speed communication and cooperation. The digital supply chain helps to build trust and improves transparency and efficiency. The Internet of Things (IOT) is crucial for facilitating supply chains in future. It uses sensor-embedded equipment in order to convey data about the parameters and this boosts performance and safety. Predictive analytics is also a blessing for the supply chains. However the most significant aspect of a digital supply chain is social media. Some businesses integrate social technology with business transactions thereby leading to an increase in transparency.

For further details on this study, please follow the link: https://channels.theinnovationenterprise.com/articles/the-development-of-the-digital-supply-chain