Few years ago, Internet marketing in India would have meant designing On-Premise solutions for activities such as CRM or ERP. Products and tools from global software vendors were available, but integration and customization often meant huge expenditure. Today, with the SaaS delivery model, software and related data are centrally hosted on the cloud and can be accessed through a Web browser, resulting in better operations with significantly less expenditure. Migrating to a SaaS model makes sense for an e-commerce company, but it is also relevant for a company which deals in the age-old business like auto loans. A principal reason for such industry-wide demand of SaaS is its ability to make decisions faster. Sunil Padmanabhan, research director for Gartner in India had said recently that "SaaS is extremely real in India and there is a large critical mass in adoption”.

To read more, visit reputed journalist Rajiv Rao’s article by clicking on the following link:

http://www.zdnet.com/in/reaching-for-the-cloud-indias-saas-journey-7000023820/

Customer Relationship Management (CRM) software which helps to monitor your customer relationship before and after the sale of your products and/or services is on the rise and it is expected to grow steadily over the next few years. Thanks to Internet of Technology (IoT), its emerging trends can make way of some serious innovations and investments in CRM space in a very short time. To stay ahead in the winning race, it is vital that you should focus on it.

There are some reasons to do so. At present, CRM zeroes in on employees’ efforts facilitation to help the customers. But in the next few years, a shift in the paradigm will take place roping in advanced analytics. With this, you can be able to predict customer happiness and behavior. Then you will be able to use Big Data to use the numbers that can help you to respond to customers’ wants and needs and in some cases even before the customers are aware that they need your service!

So, are you ready to hop on the new trend? Read more on the new trend here: http://midsizeinsider.com/en-us/article/the-internet-of-things-will-revolutioniz .

OpenSSL is a popular cryptographic library used to digitally scramble sensitive data as it passes to and from computer servers so that only the service provider and the intended recipients can make sense of it. If an organisation employs OpenSSL, users see a padlock icon in their web browser - although this can also be triggered by rival products. Google Security and Codenomicon - a Finnish security company - revealed on Monday that a flaw had existed in OpenSSL for more than two years that could be used to expose the secret keys that identify service providers employing the code. They said that if attackers made copies of these keys they could steal the names and passwords of people using the services, as well as take copies of their data and set up spoof sites that would appear legitimate because they used the stolen credentials. This vulnerability allows anyone on the internet to read the memory of the system protected by the bug-affected code. In this way, they can get the keys needed to decode and read the data, according security researchers at the Finnish firm Codenomicon who discovered it. The bug is independently discovered recently by Codenomicon and Google Security researcher Neel Mehta. The official name for the vulnerability is CVE-2014-0160.

To read more, visit:

http://www.cbc.ca/news/technology/heartbleed-web-security-bug-what-you-need-to-know-1.2603988

You may think that a call center business is pretty simple. But, as customers are changing their interaction behaviors, modernization of call centers is an imperative point of today’s business. Customer retention is an important parameter here and you must aim to reduce it to as minimum as possible because a slight reduction in it can benefit you by reducing your cost to a considerable extent. While looking at your call center business, you must aim for its effectiveness and must ensure that it is productive. But, the question is how should you go for it?

Mary Velan, author at Business 2 Community gives you some tips to revamp your call center customer experience from scratch. Read them here: http://www.business2community.com/customer-experience/4-tips-modernize-call-center-customer-experience-start-finish-0840687#!DylE3 .