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Advantages of CRM in Healthcare

Advantages of CRM in Healthcare

In the past few decades, Customer Relationship Management (CRM) has evolved and is being implemented in various industries. What used to be typically connected with retail industry, is now projected to reach $17.5 billion by 2025 in healthcare industry. Within this industry, this software benefits in the following areas:

  •         Billing
    CRM software assist in collecting and updating customer payment details, tracking transactions and getting real time insights into payments processing using analytics tools          
  • Outreach
    By getting better access to customer data, CRM users reach out to different segments of customers and also maintain continuous communication with them.
  •          Workflow Automation
    By automating workflows using CRM, customer retention can be increased by 27%.
  •          Data Security
    CRM enhances security by encrypting sensitive information and creating data backups.
  •         Compliance
    Unlawful data fines can be prevented by using CRM to simplify HIPAA and other compliance requirement processes.
  •          Patient Satisfaction
    Patient satisfaction levels can be increased by implementing CRM at each level of interaction with them.

    To know more, please read the following article at


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