Agile and Waterfall, both are digital marketing processes. Agile marketing is more flexible, requires close interaction between teams (use open-ended approach) and encourages creativity. Its methods rely on real-time data in order to respond quickly. Digital marketing under it requires an updated on-line platform and also works on SCRUMS (short-term update meetings). In contrast, waterfall marketing is less flexible, favors sequential and clear work division. It requires huge data gathering. Unlike agile, waterfall works on long term approach in marketing. Waterfall logistics are slow but are very effective and finished with in stipulated time frame mainly because work is always in planned and organized way. To read more, click here:  

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