According to authors, target marketing strategy is the key to success ,which propels new technology into action to communicate effectively and quickly with the customers. Understanding the intricacies of both changing technology and Artificial Intelligence, is crucial for achieving success, as much of this is happening through machine learning and taking advantage of robots and AI. It’s the responsibility of the Chief Marketing Officer(CMO) to transform and spot out the same, thereby, changing the company’s identity. This requires skilled manpower, who can understand and effectively combine human interaction with machine learning. According to stats, the top revenue generator in the upcoming years will be marketing. Therefore leveraging AI is crucial to amplify the potential gains. Read more at https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/blakemorgan/2017/06/30/how-the-cmo-can-leverage-ai-internally-and-externally/&refURL=&referrer=#6974b0db367d