A simple yet effective way for restaurant owners to promote their restaurants’ brand and increase their clientele is by introducing SMS marketing in their market strategy. It helps their customers to stay updated about their favourite restaurants in the following ways:-

·         SMS marketing strategy gives customers insider information which makes them feel special and engages them in a unique manner. This information includes behind the scene pictures of a restaurant’s kitchen or messages about a sales event. This can be quite an effective way to show customers that they are valued thus increasing clienteles significantly.

·         It can be used as reservation reminders.

·         An effective use of SMS marketing is for making offer deals, promotions, coupons on a daily basis.

·         Mobile coupons are an effective way to use SMS marketing and can be modified to suit the customer list.

·         Making bulk SMSes can make restaurant owner to have edge over the cut-throat competition. More customer engagements would imply more traffic to the doors.

Read more at:  https://www.clickatell.com/articles/customer-relationship-management/sms-marketing-restaurants/