In an article written by Colin Barker,computer journalist, we come to know how CRM software is going through a phase of boom.Two main reasons for this boom were attributed to increase in investments in both  digital marketing and customer experience initiatives.CRM software is dominated by big names in the industry who account to almost half of the entire revenue earned by the industry.

For more information please visit:-

http://www.zdnet.com/crm-boom-sparked-by-digital-marketing-customer-experience-projects-7000029105/