Getting people to visit your website is not so easy especially today. If you are using the payment the third party or payment redirection then you are giving opportunity to your customer to go away and never come back. This article by Sandra Wrobel-Konior(Content marketing manager) discusses about the cons of payment redirection. Cons of Payment redirection:
1. Client’s reaction: When a customer adds some product to the cart and goes to payment button and then if it is redirected to an external website with different logo and URL, then it may discourage, creates a confusion and frustration.
2. Control and customer support: In case the payment process goes wrong, then due to third party you may have limited access over what is happening and you can’t fix it immediately.
So, for customer satisfaction, attraction and retention you should create your payment gateway and ensure the security, seamless and hassle free operation. Read more at: