“Augmented reality is an environment in which elements are supplemented by computer-based sensory input.” This technology has now made a comeback and is gaining popularity in many fields. Its new uses are now being explored in strategy, analytics, retail, marketing etc. as it gives the users an experience of how a real world item may look in a particular situation. Ferrari’s Virtual Showroom application is an example of how AR enhances customer’s experience.

This technology can also be seen as a follow-up of following trends which the world is experiencing:

• Mobile Devices
• Internet of Things
• Cloud Computing

Thus, Augmented Reality is now emerging as a useful tool to connect with customers. To know more, read the following article by Pierre DeBois, Founder and Chief Digital Marketing Strategist, Zimana, at cmswire.com

http://www.cmswire.com/cms/analytics/the-latest-reality-on-augmented-reality-028928.php