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	<h1>Enhance Customer Experience with Augmented Reality</h1>
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			<span class="post-date">Apr 23</span>

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				Posted by <a href="/forum/user/895-amrita-arora">Amrita Arora</a>				in <a href="/blog/categories/technology">Technology</a>			</span>
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	<p class="MsoNormal" style="text-align: justify;"><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">“<strong><span style="color: #1f497d; mso-themecolor: text2;">Augmented reality is an environment in which elements are supplemented by computer-based sensory input.</span></strong>” This technology has now made a comeback and is gaining popularity in many fields. Its new uses are now being explored in <strong>strategy, analytics, retail, marketing</strong> etc. as it gives the users an experience of how a real world item may look in a particular situation. <strong>Ferrari’s Virtual Showroom</strong> application is an example of how AR <strong>enhances customer’s experience</strong>.</span></p>
<p class="MsoNormal" style="text-align: justify;"><span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">This technology can also be seen as a follow-up of following trends which the world is experiencing:</span></p>
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<li><strong>Mobile Devices</strong></li>
<li><strong>Internet of Things</strong></li>
<li><strong>Cloud Computing</strong></li>
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<p class="MsoNormal" style="text-align: justify;">Thus, Augmented Reality is now emerging as a useful tool to connect with customers. To know more, read the following article by <strong><span style="color: #4f6228; mso-themecolor: accent3; mso-themeshade: 128;">Pierre DeBois</span></strong>,<span style="background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"> <strong><span style="color: #943634; mso-themecolor: accent2; mso-themeshade: 191;">Founder and Chief Digital Marketing Strategist</span></strong></span><strong><span style="color: #943634; mso-themecolor: accent2; mso-themeshade: 191;">, Zimana</span></strong>, at <strong><span style="color: #e36c0a; mso-themecolor: accent6; mso-themeshade: 191;">cmswire.com</span></strong></p>
<p class="MsoNormal" style="text-align: justify;"><a href="http://www.cmswire.com/cms/analytics/the-latest-reality-on-augmented-reality-028928.php" target="_blank">http://www.cmswire.com/cms/analytics/the-latest-reality-on-augmented-reality-028928.php</a></p></div>

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		<a href="/blog/tags/augmented-reality">
		<span itemprop="keywords">Augmented Reality</span>
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		<a href="/blog/tags/customer-experience-1">
		<span itemprop="keywords">customer experience</span>
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		<a href="/blog/tags/analytics">
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		<a href="/blog/tags/iot">
		<span itemprop="keywords">iot</span>
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		<a href="/blog/tags/strategy">
		<span itemprop="keywords">strategy</span>
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