According to Brian Sutter (Director of Marketing, Wasp Barcode), small business owner need to think strategically for long term survival. They should know how to use employee's time and skills effectively. Business should use CRM software for accessing customer data and analyze performance and business metrics for spotting pattern and trends. Small business owner need business intelligence tools for quick decision making, analyzing business opportunities and threats and improve management of the business. According to a recent report, 56% of small businesses plan to invest less than 3% of revenue on marketing. But, small organizations should use email marketing for maintaining long term relationship with customers. Read more at: http://www.entrepreneur.com/article/245386