With the advent of Internet of Things (IoT), an organization can reach to a wider audience. For example, a toothbrush maker nowadays, may not be concerned about making plastic toothbrush handles. Instead, they may come up with an electronic device that can track the way a user brushes their teeth and also advise them on dental hygiene.  Nowadays, IoT devices are used by governments to measure and transmit real-time data from streetlights, traffic cameras etc. This article by ianmcgrath (IT Manager), explores the ways that enterprises can leverage IoT technologies. Read more at: http://it.toolbox.com/blogs/it-small-business/the-4-levels-of-iot-implementation-74279