Agile marketing as a management methodology mainly works on short term projects of weeks in order to meet the rapidly changing market. These short term projects are aligned with all marketing objectives. At the end of each project, the cross functional teams reviews the last project and prioritizes. Agile management basically adapts to the changing market more quickly and efficiently. Today marketers have the biggest challenge of handling the fast upgrading technologies and customer touch points. One of the solutions to overcome this challenge is to invest in pruning marketing contents. Secondly, cleaning the useless data, activities and tasks.

If you wish to know more, please read this Forbes article by Partrick Spenner, Strategic Initiatives Leader in CEB’s Marketing Practice, where he discusses this concept with chiefmartec.com founder Scott Brinker.

http://www.forbes.com/sites/patrickspenner/2016/05/09/agile-marketing-is-like-riding-a-bike/