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	<h1>Hacking Marketing via Agile</h1>
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			<span class="post-date">Jun 01</span>

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				Posted by <a href="/forum/user/1098-jyoti">Jyoti</a>				in <a href="/blog/categories/agile-management">Agile Management</a>			</span>
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	<p class="MsoNormal" style="margin-bottom: .0001pt; line-height: normal;"><span style="mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; color: black;">Agile marketing as a management methodology mainly works on short term projects of weeks in order to meet the rapidly changing market. These short term projects are aligned with all marketing objectives. At the end of each project, the cross functional teams reviews the last project and prioritizes. Agile management basically adapts to the changing market more quickly and efficiently. Today marketers have the biggest challenge of handling the fast upgrading technologies and customer touch points. One of the solutions to overcome this challenge is to invest in pruning marketing contents. Secondly, cleaning the useless data, activities and tasks.</span></p>
<p class="MsoNormal" style="margin-bottom: .0001pt; line-height: normal;"><span style="mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; color: black;"> If you wish to know more, please read this <b>Forbes</b> article by <b>Partrick Spenner</b>, Strategic Initiatives Leader in CEB’s Marketing Practice, where he discusses this concept with chiefmartec.com founder <b>Scott Brinker</b>.</span></p>
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<p class="MsoNormal" style="margin-bottom: .0001pt; line-height: normal;"><span style="mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; color: black;"><a href="http://www.forbes.com/sites/patrickspenner/2016/05/09/agile-marketing-is-like-riding-a-bike/#211086c715c5" target="_blank">http://www.forbes.com/sites/patrickspenner/2016/05/09/agile-marketing-is-like-riding-a-bike/</a></span></p></div>

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		<a href="/blog/tags/term-projects">
		<span itemprop="keywords">term projects</span>
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		<a href="/blog/tags/management-methodology">
		<span itemprop="keywords">management methodology</span>
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		<a href="/blog/tags/agile-marketing">
		<span itemprop="keywords">Agile Marketing</span>
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		<a href="/blog/tags/hacking-marketing">
		<span itemprop="keywords">Hacking Marketing</span>
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		<a href="/blog/tags/marketing-optimization">
		<span itemprop="keywords">Marketing Optimization</span>
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