In healthcare, the main challenge when big data is concerned is to ensure that both healthcare providers and patients are benefiting from the huge flow of information, and are not getting confused by it. Big data is not to be forced and is to be adopted by the healthcare system, in a stable and efficient way. There is a need for targeted and personalized data to improve service quality, even at doctors’ levels. Restricted accessibility to information often creates hurdles for healthcare organizations. The healthcare providers are now deriving both medical and financial information from the insurance sector. EHR data can act as a major playground for big data analytics, as the healthcare sector are adopting more and more e-measures. Read more at: http://healthitanalytics.com/news/how-healthcare-big-data-analytics-drives-systematic-improvement