America according to a recent survey, the healthcare industry in America, have a large untapped market. The Hispanics (an inhabitant of one of the countries of Spanish America), besides being cost conscious are also reluctant in going to doctors but depend more on pharmacists. Thus a potential market lies in the Hispanics. But the Mexicans, Puerto Ricans etc. who fall under various categories of Hispanics must be approached differently as their behaviours and mentality are different.
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