With plenty of big data on its hands, the healthcare industry will be able to improve quality and patient outcomes only if it is able to extract meaningful, actionable insights from this bounty of raw information. To reap the benefits of healthcare big data analytics, organizations should bring about cultural and leadership changes to promote analytical approach to the practice of medicine. Research puts it that to achieve improvement, multiple types of data are required which can identify opportunities, measure progress, and help users understand what works. Using predictive analytics to identify high-risk patients, reducing infections and adverse cases through implementing evidence based protocols and realizing the importance of patient-centred care are some of the measures that have been reported to have made an impact. Read more at: http://healthitanalytics.com/news/healthcare-big-data-analytics-plays-critical-role-in-quality