The key findings from 2017 South West healthcare report reveal that television and direct mail are the most influential mediums and ‘knowledgeable”, “trustworthy” and “cost-effective” are the most influential words. The most influential statement as per the survey is “We will treat the problem, not just the symptoms”.  The survey also revealed that advertising messages featuring testimonials of friends and families are not preferred anymore. For more read at: http://www.businesswire.com/news/home/20170517005357/en/Public-Opinion-Poll-Reveals-Surprising-Consumer-Behaviors