Internet of things is projected to take the world by storm. Ben Rossi (author) talks about how IoT will affect simple devices from a wristwatch to a tractor, and process usage data in real time. This will improve marketing efficiency and speedup campaigns. Large volumes of data will imply linkages and collaborations between marketers, data analyst and IoT enablers. Troubleshooting will be a new experience, with solutions coming up in real time. Customer profiling will be more complete, as devices can now integrate user activity full time. This will provide insight into customer behavior and hence provide instant solutions based on preference patterns.
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