"This is the dirty secret of the analytics world - that there are so many errors" - Velamakanni, CEO, Fractal Analytics. Company politics, bad data and inefficient analysis are affecting many organizations, leading to some wrong conclusions. To know more about this aspect, follow the article by Toby Wolpe, senior reporter at ZDNet in London:

http://www.zdnet.com/lies-damned-lies-and-big-data-how-firms-get-analytics-wrong-and-how-to-get-it-right-7000023476/