Marketing to millennials is challenging for their changing consumption patterns in various platforms, devices or content formats. AI collects smart real-time data and use those which may be personal data, brand data, historic data, etc. A chatbot can go to messenger platforms to accelerate a personalized e-commerce without human interactions. Acceptance of AI is growing in millennials for interaction with brands, online and offline. Read more at: https://www.entrepreneur.com/article/295047