Billions of people can access the web anywhere because of the increased use of smartphones. Businesses are offering mobile apps to engage with customers. Earlier, enterprise mobile apps failed to take advantage of technologies that personalized the experience of consumers. So, next-generation mobility efforts require apps that personalize consumer experience based on identity and location. Read more at: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/five-signs-that-mobile-engagement-is-evolving/1493