With the rising popularity of mobile apps, it has become a necessity for businesses to have a mobile-first approach. Before adopting a mobile-first strategy, the following factors should be kept in mind:

(i) Businesses should be familiar with the platform they use. Familiarity with advertising budget and the ability to hire professional web designers and developers is also required.

(ii) Apps should be built with a goal in mind. Apps can be made to boost sales, retain old customers or some other purpose.

(iii) To stand out in the crowded app market, marketing the app needs to be useful and purposeful.

(iv)  Apps should be unique in experience and significantly different from the company's website. Apps should be able to provide a simplified customer experience.

(v) Apps should be tested before being launched as a bad experience will have a negative impact on the targeted customers. Read more at:https://channels.theinnovationenterprise.com/articles/7987-is-mobile-first-right-for-your-business