Amazon launches new supply chain management technique “Dash Button” which allows the customers to order products automatically at the actual point of use. According to Paul Myerson (Industry week), Amazon’s new launch Dash button puts pressure on the retailers, especially grocers who have very small profit margins (1-2%) and have a huge impact on the retail order fulfilment process. This will bring a new concept called focusing on value to the customers and eliminating waste not only in the business environment, but now at the actual home of the customers. To know more about dash button read at: http://www.industryweek.com/inventorymanagement/amazon-dashes-make-consumers-and-their-supply-chains-leaner