In technology adoption, the healthcare sector is still lagging behind, due to its intricate compliance and security requirements. The healthcare sector has been mainly focusing on medicines, which is evolving continuously. However, the scenario is changing, as healthcare providers have started to compete for market share. Healthcare marketers are trying to identify prospective patients, most likely in need of their healthcare services and retain them in their institutional networks. Hence, predictive analytics is being applied to big data, in order to determine consumer behaviors and patterns in their operational areas, according to their healthcare service usage. Read more at: http://www.techrepublic.com/article/the-underexploited-big-data-sweet-spot-for-healthcare/