SAP will use SeeWhy's behavior-based marketing muscle to flesh out the Swiss e-commerce platform Hyrbis that it acquired last year. The campaign strategy will be 1:1, because 1-to-1 marketing campaigns are driven by the behavior of individual visitors and the real time context of what shoppersa are doing. To know more on this, go through the article by Natalie Gagliordi, a ZDNet staff writer based in Louisville, Kentucky.

http://www.zdnet.com/sap-acquires-seewhy-eyes-targeted-marketing-7000029686/