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SEO tips for global marketers

Creating customized website for each international market is a good strategy to start global marketing. Also to increase the visibility of the site, it is time to invest in Search Engine Optimization (SEO) as SEO algorithm are constantly shifting and getting more complicated. Organizations need to prevent their website from getting buried in the sea of competitors' sites. To boost website traffic overseas, organizations need to take customized strategy for each market. Rachel Chilson, marketing communications coordinator at Sajan has given five SEO tips for global marketers and they are

• Know your Customers

• Research key words and phrases

• Adapt your content

• Perform regular testing

• Seek out professional


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Wednesday, 03 June 2020
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