Digital disruption, adopted by several agile institutions has serious impacts on their customers. They have been successful in creating winners and losers.

According to the author, six things to be kept in mind for disruption are:

1. Thing 1 and Thing 2 - The Internet of Things will get modified in the upcoming years thereby benefiting the customers.
2. You are what you wear - Nowadays, humans are becoming technological. Wearables benefit customers and brands with better products. 
3. Don't show me the money - Apple Pay helps the customers, banks and brands with better security and convenience.
4. Growing importance of phone - With the rising importance of mobile phones, brands are required to embrace a real-time mindset.
5. We're all publishers now - Social media directs the market forces.
6. Self -driving cars- Self-driving cars would reorganize roadway security.

Read more at: https://channels.theinnovationenterprise.com/articles/7830-let-s-get-disruptive-a-cmo-s-view-of-the-future