There are endless lists of applications that leverage networks’ data provide businesses with actionable business intelligence and qualified leads. In small and medium businesses, companies jump into social media through isolated initiatives that are not a part of consistent plan towards a given goal.

Moreover, maximum businesses use social media to amplify customer experiences with their products beyond the moment they’re being used.

The extent of how this is happening in specific businesses depends on the priority social networks have been given at strategic level and on the basis of teams, tools and processes that have been put in place to accomplish this.

This changes the way businesses connect with each other, just like social networks made for individuals before them.

Read more at : http://socialmediaexplorer.com/content-sections/tools-and-tips/social-networking-tips/