If you are an IT Service Provider, then cloud technology is a potential area where you can look upon to increase your top line. ‘2014 IT Service Provider Benchmarking Survey’ by IT Business Management Software provider Autotask reports that cloud technology is the key driver for ITSPs. For the second year in row, cloud based apps were cited as the number one technology that’s changing clients’ expectations.

Keeping in tune with technological changes, as the demand for cloud services is increasing from clients, ITSPs can see cloud technology as an opportunity to grow their business. Compared to 2013, when increase in revenues was just five to fifteen percent, in 2014 this increase was reported between fifteen to twenty percent by service providers. This growing demand required extra workforce and ninety eight percent of the survey respondents reported increased hiring also.

Though cloud technology is proving advantageous, but security is a main concern and remains top priority for service providers’ clients. ITSPs can overcome this shortcoming by providing security support to their customers, thereby making it an area to grow their business.

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