Nowadays, finding a desired job is not easy, but with personal branding, one can find it easily. Personal branding is a term coined by Tom Peters, in his breakthrough article “ A Brand Called You”. Every person is unique in its own skills. There are a lot of reasons why understanding and building your own personal brand will help you achieve success in the future. Some of which are: 1.) Question yourself: Ask yourself  Who are you ? What are you? Once you start identifying the blocks that build your personality, you can find yourself standing out from the crowd. 2.)  Social media: In the  present era you need  not go out to search for a job. What you can do is maintain your social media. A lot of  business partners who are currently running their successful businesses had their first encounter with social media. Does anything get better than this? Read more at: https://www.entrepreneur.com/article/295522