According to the author, the updated healthcare marketing has to be more value based, data driven and customer centric. In the coming years, success rate and customer experience are likely to decide the fate of the companies. Real world data with economic outcomes can demonstrate a brand’s value. New marketing techniques will require- 1. Quick and effective marketing activities. 2. Use of advanced technologies and analytics for finding valuable insights from data. 3. Provision of better and innovative customer experiences, which will maximize brand value. 4. Collaborating with partners to create unique solutions.

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