Customer service is important for any brand.  According to reports, the quality of client services will matter more than price as a key brand differentiator. It is also found that, organizations that invest in providing a superior customer experience can achieve 10-15% higher revenue and 20% higher satisfaction rates. Contact centers play a central role in the quality of customer service. Selecting the right technologies is important in powering a call center that in turn will yield high customer satisfaction  and switching to voice over IP telephone services allow cost savings and access to cutting-edge features. Lewis Robinson (a business consultant specializing in CRM and sales) writes in his article why VoIP for call centers isn't risky at all -- and how it's a sensible choice for many organizations. Read more at:  http://it.toolbox.com/blogs/voip-news/voip-for-call-centers-its-not-as-nutty-as-it-sounds-70769