Google's Accelerated Mobile Pages (AMP) now represents 7% of traffic for top publishers in the US which would likely increase in the coming years, especially as smartphones have become the dominant way for consumers to interact with the world around them. Digital transformation is upending the media industry in so many ways, and brands will have to keep a close eye on developments like AMP to make sure the experiences they deliver are stellar. It will be interesting to watch AMP in the coming years as it is setting itself up to disrupt not only the mobile web for the media industry, but also the mobile web as a whole. Read more at: https://blogs.adobe.com/digitalmarketing/analytics/google-amp-one-year-later/