Prisma can be considered as one of the best examples of viral marketing in 2016. Social media sites are flooded with pictures from this application. As a marketer what you need to see beyond these pictures is why the simple photo filter app is gaining popularity with no efforts to promote it at all. The users promote the app on their own, for reasons like the simplicity of the application and easy integration of the app with the social media. Another smart trick that Prisma teaches us, is to offer a better alternative to products already being used by the customers instead of trying your luck with something totally new. The way Prisma used IOS to tease Android users and build the urge in them for the app, is another very smart technique to popularize your platform. Resist the urge to market more than needed instead let your customers market for you. Read more at: https://www.entrepreneur.com/article/280101