It is of no doubt that Big Data is transforming businesses greatly. But, this advantage is compromising a big issue. Have you guessed it?

Well, as Big Data is growing day by day, privacy and legal concerns have cropped in. So, does that mean you will stop using Big Data? If you do, you will surely fall behind your competitors because this data is now a resource which any marketers can use to gain competitive advantage.

While handling Big Data, the fundamental thing you have to keep in mind is data anonymity that will help you to avoid and tackle privacy and legal problems with Big Data.

To manage risks associated with it, you can follow the guidelines from the Information Commissioner’s Office (ICO) which includes a Code of Practice on Anonymisation. Kim Walker, partner at law firm Thomas Eggar LLP, talks about them here: http://www.computerweekly.com/opinion/Big-data-big-legal-trouble .