The evolution and advancement of modern technology has led to a remarkable development of how business is done. With this rapid progress, the complexities in terms of how these technologies are used, has increased largely. Often the names and terms are clubbed together, and it becomes difficult for non-technical business leaders to understand and identify the independent usage of these technologies. "Big data analytics", "marketing analytics", "social media analytics", "audio stream analytics", etc. are some of them. It seems that analytics are often clubbed with other words, many of which are associated with storage and inflow of large volumes of data. If the volume of the sample is adequate enough to give a statistically valid output, then analytics can be executed without resorting to big data .To know more read: http://www.mytechlogy.com/IT-blogs/7973/does-analytics-need-big-data/#.VXE5WM-qqko