Marketing automation is software and tactics that enable companies to nurture prospects with highly personalized and useful content that helps convert prospects to customers and turn customers into delighted customers. It therefore makes for a highly profitable investment when it comes to adding value to the existing CRM solution. Eric Scott Johnston, analyst with Studio B, in an article on Inside-CRM blog talks about the takeaways from automated content marketing:

• Improve lead quality by reducing the number of unqualified leads.

• Develop great customer insights

• and finally when all things fall in place, companies retain their customers. 

For more on this piece follow the link  http://it.toolbox.com/blogs/insidecrm/3-ways-automated-content-marketing-can-benefit-your-crm-solution-67854