Nowadays, B2B digital transformation is on the rise as technology is rapidly evolving and has forced many organizations to adapt quickly without knowing the outcomes. So, for B2B marketers and new entrepreneurs, it is important to understand not only the basic of IoT and blockchain, but also understand how they may impact businesses. Read all about B2B digital transformation at: https://www.business2community.com/b2b-marketing/b2b-digital-transformation-primer-2018-02017353

According to a recent research, 96% of B2B marketers say that data is regarded as “important” or “very important” within their marketing team and 90% of senior management feel the same way. A data strategy enables you to achieve business goals and a B2B data strategy provides the foundation for everything involving data, from whom you target through your marketing campaigns, to how you generate leads and increase sales. The data strategy should guide any organization and must have clear results, rather than a list of vague objectives. Suzanne Stock (the founder Directors of Marketscan) writes in her article about some steps that any organization can take to implement B2B data strategy. They are: Have clear-cut  aim, Carry out a data audit, and be consistent. Read more at: http://www.business2community.com/b2b-marketing/need-b2b-data-strategy-implement-one-01555070#kCkXyhGwW1laWRRS.97

Those using Predictive Analytics easily outpace those who don't. There is a clear incremental sales lift in the marketing campaigns which consider predictive analytics. Every organization strives to achieve a higher return on investment (ROI) from that spend on marketing. Predictive analytics help creation of unique customer profiles by analyzing the data.  Read more about how Predictive Analytics can be useful in B2B marketing in the article written by Laura at: http://blogs.forrester.com/laura_ramos/15-07-02-the_power_to_predict_can_give_b2b_marketers_an_unfair_advantage

According to a recent study it was found that company websites remain the top digital channel for B2B marketers, with 81% rating their sites effective, email ranked second with 71% of B2B marketers saying it was effective in helping to achieve marketing goals in 2014, and search engine optimization is the only other digital channel rated very effective by 54% of the B2B marketers. Read more at: http://www.marketingprofs.com/charts/2015/26985/top-b2b-marketing-channels-and-tactics