As a result of increased e-commerce in B2B and the general availability of data on the Internet, B2B pricing and product information is easier to find. Buyers have more information than before to have relevant and convenient product and pricing. To meet these assumptions, B2B companies are leveraging advanced analytics. Analytics can help companies to customize buying experiences through commerce channels. It also provides sales reps about what customers are likely to purchase and what prices make sense to quote in the context of the deal. Read more at : http://data-informed.com/how-advanced-analytics-is-changing-b2b-buyer-expectations/