Many marketers find themselves faced with overwhelming amount of data and organizational complexity, rapidly changing customer behaviors, and increased competitive pressure. Data or information has always been the USP, but now people are not using that USP in their advantage. If an investment is made in big data, one can extract only the relevant information and analyze it to transform the business decisions for the future.

Please go through the link for more details:http://www.marketingprofs.com/charts/2014/24321/marketers-and-big-data-in-2014-barriers-budgets-and-opportunities

Healthcare organizations are becoming proficient at creating and storing terabytes of data each month. Unfortunately, their skills to transform that data into knowledge and useful information are not quite so impressive.

The major primary obstacles to widespread analytics adoption are:-

·         Culture does not encourage sharing information.

·         Lack of understanding how to use analytics to improve the business.

·         Ownership of the data is unclear or governance is ineffective.

Please go through the link for more details:

http://healthcareanalytics.info/2013/11/three-main-barriers-to-widespread-analytics-use-in-healthcare-organizations/#.UyhkhqIyX4s