Digital technologies are expanding and digital advertising strategies are also evolving. Ellen Gomes (a valued contributor to Business 2 Community), writes in this article about some new digital marketing strategies, some future  digital marketing strategies and some tips on how you can increase marketing ROI by incorporating them into campaigns. They are - Mobile Video Advertising, Native Advertising, and Behavioral Targeting. Some future trends are - Virtual Reality, Wearables, and Beacons and Bluetooth Low Energy. Read more at - - http://www.business2community.com/brandviews/marketo/6-trending-cutting-edge-digital-marketing-strategies-need-know-01385304#McXhWKt6rROtT7KR.97

Social media advertising helps businesses to find new clients. It is estimated that the revenue of social media advertising revenue would reach to $8.4 billion in 2015. Social media advertising targets relevant users before they even begin their search. Every business house uses online advertising, but, after the decline of banner ad, they are searching for alternatives. Nowadays, paid search is gaining importance. Advertisers look up to social networks because of advanced targeting option reliable conversion tracking, and prevalence of mobile devices. Advanced targeting include: Interest targeting, Behavioral or Connection targeting, Custom targeting, and Lookalike targeting. Read more at: http://marketingland.com/social-media-advertising-set-explode-next-3-years-121691