IVR has become important for call centers. It acts as a doorway to your company. IVR includes call routing, prompts, voice talent and more and these must be optimized in order to initiate the best customer service possible. IVR is efficient for the company and effective for the customer, if it is installed properly. Read more at - http://www.callcentertimes.com/Home/tabid/37/ctl/NewsArticle/mid/395/CategoryID/1/NewsID/1096/Default.aspx