According to a recent study, it was found that mobile CRM applications boosted productivity on an average of 15%, 30% of the respondents reported productivity boosts of 20% or more. In another survey, 81% of CEOs believe mobile technology is strategically important. Use of mobile helps in better communication which in turn helps in better customer service. It also helps the sales staff with more marketing insights on the go instead of being tied to the desktop while researching the prospect and updating on the status of the relationship between client and company. Read more at: http://it.toolbox.com/blogs/insidecrm/using-mobility-to-boost-crm-75304

Multi-channel support means providing options to clients. Research indicates that the telephone is still the most common way customers choose to communicate with brands, especially if they want a quick response. However, customers also use live chat, email, customer service or self-service knowledge portals, social media, or other resources to get answers, nowadays. Companies who provide better customer service are able to retain customers regardless of communication channels used. Companies now integrate multiple channels for customer interaction with customer relationship management or CRM software to provide a better communication. Read more at: http://it.toolbox.com/blogs/insidecrm/will-your-customers-like-you-better-if-you-offer-multichannel-support-70139