With the release of its first ever Advanced Analytics Magic Content, the information research and technology advisory firm Gartner reveals Rapidminer is fast emerging as a leader in advanced analytics as against the legacy Business Intelligence Softwares like SAS. 

Big Data and Analytics was one ofthe most hot talks over the internet in 2013 and it is likely to trending upwards in 2014 also as companies are making use of predictive and advanced analytics more and more as business environment is increasingly becoming volatile. 

Seeking customer feedback is an important part of any company or organization to ensure that their products remain in line with what the customer wants. Its nothing but adhering to 'Customer Is King' principle. As business world is becoming bigger and bigger, companies are coming out with more and more new products, it is very important to hear the 'voice of the customers (VoC)' to stay ahead of the competition. Not only this, by gathering customer feedback, companies can bring in new innovations in their products.