Apps are expected to produce $77 billion in revenue for business this year. Out of available 2.8 million apps, only a fraction is ever used. It means that the only cool idea is not enough for an app to be wanted by people, the app should add worth to users and be regular with the usefulness that the brand provides. Three steps can be taken to ensure that the subscription adds value and align with your business goals. First is to link up with values by defining the core values one provides as a company. Second is to exploit the tools like tap into features and functionality that mobile delivers to help push core value out into the world. And lastly by using mobile to supplement the brand's value, i.e. design the app around addressing a specific customer pain point that the speed and ease of mobile can help remove. Read more at: https://www.entrepreneur.com/article/295511