Branding is just not selling to your customers but also to connect with them. You have to make yourself trustworthy and have to build a fan base. So how do you make them coming back each time? You create brand FOMO or the fear of missing out. Katie Leimkuehler (Social Media Strategist, Author and Speaker) writes about four strategies that will help to create social media presence that people want to miss out on. They are: 1Make your fans feel important.  2. Make your content so amazing they won’t want to miss a post. 3.  Offer exclusive benefits to your fan base. 4. Be innovative. Read more at: http://www.socialmediatoday.com/content/4-key-strategies-create-social-media-brand-fomo